S1E11 • People & experiences deliver outcomes and profits
Mark Cardinale, Freebird Stores
Episode overview
Frontline employee. Store manager. Multi-unit leader. VP of global operations. Mark Cardinale’s retail resume is a mile long, and on this episode, he’s sharing his most valuable insights about how successful brands operate. On the docket: operationalizing customer feedback, the role of an experience practitioner, and more.
Guest bio
Mark Cardinale is a Senior Operations Executive with more than 20 years of leadership experience across retail operations. Powered by an entrepreneurial spirit, his passion lies with digital innovation and delivering outstanding engagement results against key metrics, whether it’s financial performance or customer satisfaction.
In his current role as VP of Operations at Freebird Stores, Mark oversees managing budgets, streamlining store communications, launching new retail locations, strengthening operational efficiency, coordinating efforts across departments and functions, and driving aggressive multimillion-dollar revenue growth. As a leader and influential stakeholder, teams turn to him for guidance and inspiration during periods of challenge and change.
As Director of Operations at The North Face, he managed all operational aspects for 113 US and Canadian stores while leading direct-to-consumer marketing efforts and store communications planning.