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Mastering your online presence: How to calculate a Google star rating

Online reviews play a crucial role in shaping consumer perceptions and purchase habits, making Google star ratings a key metric to watch. Establishing a strong Google reviews strategy is a must for businesses that want to succeed in the modern retail landscape; here’s how a few small but mighty stars factor into the equation.

What is a Google star rating?

Your Google star rating is an average score that reflects the quality of your business based on customer reviews. It is displayed front and centre in Google search results and on Google Maps, giving potential customers a quick snapshot of a business’s reputation.  

How to calculate your Google star rating

Let’s assume you have:

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1. Multiply each star rating by the number of reviews for that rating
2. Add up all these products
3. Divide by the total number of reviews

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  • Sum of products: 9,825 + 2,304 + 615 + 322 + 134 = 13,200
  • Total number of reviews: 1,965 + 576 + 205 + 161 + 134 = 3,041
  • Google star rating = 13,200 ÷ 3,041 = 4.34

So, your final score is 4.34 out of 5 stars.

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Why your rating matters

  • A high star rating can attract more customers by creating a positive first impression.
  • Google star ratings can influence your business’s visibility in search results, potentially leading to more traffic and sales.
  • Consumers often rely on star ratings to gauge the reliability and quality of a business, making it essential to maintain a strong rating.

Tips for improving your Google star rating

  • Encourage reviews: Ask customers to leave a review for your business and make it easy for them to do so by providing a scannable QR code at the cash register or offering an incentive or sweepstakes.
  • Respond to feedback: Engage with reviewers by responding to both positive and negative feedback, showing that you value customer input and are taking their comments to heart.
  • Address issues: Use your reviews to identify areas for improvement and make necessary changes to enhance customer satisfaction.

 

By understanding how to calculate and improve your Google star rating, you can enhance your online reputation and attract more customers. Our team can help you build out a complete Google review strategy to get you seen when and where it counts.